The Sedona Oil and Gas Corporation is a leading oil and gas well driller located in Dallas, Texas. Founder Kenny Crumbley desired to start a business that was based on integrity and values. The Sedona Oil and Gas Corporation was founded in 1992, and since then has completed various successful exploration ventures in Texas and Louisiana. The Sedona Oil and Gas Corporation is a prime example of a successful company that is a values-based company. Founder Kenny Crumbley hopes to provide insight on how to construct a successful business that is values-based similar to the Sedona Oil and Gas Corporation.
• Create shared values. The Sedona Oil and Gas Corporation possess various shared values that the entire company holds. Shared values provide principles and beliefs that guide how everyone at the Sedona Oil and Gas Corporation acts. Crumbley notes that it is important to create your list of values with the key influencers at your company, and to uncover what is really important to each of them.
• Convert each value into behaviors. Crumbley notes that the only way your business can be led by values is if the values are translated into actions. The Sedona Oil and Gas Corporation successfully translated their list into actions to lead their staff. For example, if one of your company values is integrity, then you should establish actions to lead your employees like “always be honest during business transactions.” Crumbley believes that this step had led to much success for the Sedona Oil and Gas Corporation.
• Conduct performance reviews based on values. Crumbley notes that at the Sedona Oil and Gas Corporation, employees are always evaluated based on the company’s values. This helps instill the core principles and ethics into each employee; additionally, it makes employees aware that the company takes its values and business ethics seriously.
• Create shared values. The Sedona Oil and Gas Corporation possess various shared values that the entire company holds. Shared values provide principles and beliefs that guide how everyone at the Sedona Oil and Gas Corporation acts. Crumbley notes that it is important to create your list of values with the key influencers at your company, and to uncover what is really important to each of them.
• Convert each value into behaviors. Crumbley notes that the only way your business can be led by values is if the values are translated into actions. The Sedona Oil and Gas Corporation successfully translated their list into actions to lead their staff. For example, if one of your company values is integrity, then you should establish actions to lead your employees like “always be honest during business transactions.” Crumbley believes that this step had led to much success for the Sedona Oil and Gas Corporation.
• Conduct performance reviews based on values. Crumbley notes that at the Sedona Oil and Gas Corporation, employees are always evaluated based on the company’s values. This helps instill the core principles and ethics into each employee; additionally, it makes employees aware that the company takes its values and business ethics seriously.
